Money's coming in.
But what's actually profit?
Platform fees, ad spend, and stock costs quietly eat into your margins. Expenia shows e-commerce sellers their real profitability. All in plain English.
4
answers every morning
5 min
to set up
Zero
accounting knowledge needed
No credit card required · Cancel any time
expenia.app / Dashboard
● LiveGood morning, Lisa 👋
Here's your business overview
Your numbers, right now
Cash position
A$8,250
Net this month · Up 6.2%
Overdue invoices
5 invoices
A$6,430 outstanding
Top expense
Staff 38%
A$2,310 total · 4 cats
Profitability
A$5,820
Net profit · +9.4%
Plain English · No jargon · No accountant needed
The challenge
Does this sound familiar?
Revenue is coming in from Shopify and marketplaces, and after fees and costs, you're not sure if you're making money.
Platform fees are quietly cutting your margins every month. You don't notice until the bank account disappoints.
One big stock purchase makes the whole month look terrible, even if the business is healthy.
You're watching revenue numbers, not profit numbers. They're very different things.
You can't tell which products are actually profitable and which are eating margin.
The solution
How Expenia fixes it
Real profit, not just revenue
See your actual net profit after all costs: fees, shipping, stock, ads. Updated automatically. Not a spreadsheet calculation.
Expense tracking across all channels
Platform fees, fulfilment costs, advertising, returns. All categorised so you can see exactly where margin is going.
Cash position, always current
Know what's actually in the business. Not just what came in from sales but what's genuinely yours after costs.
No accountant needed
Plain English throughout. No chart of accounts. No reconciliations. Just the four numbers every e-commerce seller needs.
Expenia
Your daily business money dashboard
How an E-commerce Seller Finally
Understood Her Profit
Real clarity on what's coming in, what's going out, and what's actually yours.
Lisa
Online Store Owner
Lisa sells across Shopify and multiple marketplaces, managing hundreds of orders, platform fees, and stock costs every month.
"Sales were great but I genuinely had no idea if I was making money after all the fees and costs."
Before Expenia
- ✕Revenue is coming in from Shopify and marketplaces, and after fees and costs, you're not sure if you're making money.
- ✕Platform fees are quietly cutting your margins every month. You don't notice until the bank account disappoints.
- ✕One big stock purchase makes the whole month look terrible, even if the business is healthy.
- ✕You're watching revenue numbers, not profit numbers. They're very different things.
- ✕You can't tell which products are actually profitable and which are eating margin.
After Expenia
- ✓Real profit visible after all costs
- ✓Platform fees tracked and categorised
- ✓Stock costs factored in automatically
- ✓All channels consolidated in one view
- ✓Product margin visible at a glance
* Illustrative scenario based on a typical customer profile. Figures shown are representative examples, not guaranteed outcomes.
The Results
28%
real profit margin revealed
A$4,200
in hidden fees identified
3 channels
consolidated in one view
Zero
spreadsheet reconciliation
Faster
pricing and restocking decisions
Why E-commerce Sellers Choose Expenia
- ✓See real profit after platform fees and all costs
- ✓Track expenses across every channel automatically
- ✓Know your actual margin, not just your revenue
- ✓Stop confusing money coming in with money you keep
- ✓Built for sellers, not accountants
expenia.app / Dashboard
● LiveGood morning, Lisa 👋
Here's your business overview
Your numbers, right now
Cash position
A$8,250
Net this month · Up 6.2%
Overdue invoices
5 invoices
A$6,430 outstanding
Top expense
Staff 38%
A$2,310 total · 4 cats
Profitability
A$5,820
Net profit · +9.4%
Plain English · No jargon · No accountant needed
For the first time, I actually knew whether my store was profitable. That changed everything.
– Lisa, Online Store Owner
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